TL;DR. AICA and Gong both turn sales conversations into structured signals, but they target different teams. AICA is a self-serve SaaS aimed at SMB and mid-market sales teams, with a transparent $49–$599/month price, native Bitrix24 integration, and EU hosting on Cloudflare. Gong is an established enterprise revenue-intelligence platform with a large North American install base, a deeper coaching and forecasting layer, and a sales-led procurement process.
Quick verdict
| Dimension | AICA | Gong |
|---|---|---|
| Best fit | SMB / mid-market sales teams (5–100 reps) | Enterprise revenue teams (100+ reps) |
| Onboarding | 15 minutes self-serve, 14-day free trial, no credit card | Sales-led, multi-week procurement |
| Public price list | Yes — $49 / $199 / $599 / Custom | No — quote on request |
| Primary CRM | Bitrix24 (full embedded app); HubSpot / Salesforce / Pipedrive on roadmap | Salesforce / HubSpot / Microsoft Dynamics |
| Telephony | Binotel, Ringostat, generic SIP, Bitrix24 telephony | A wide list of North-American-focused providers |
| Hosting | EU (Cloudflare) | US-primary; ask Gong about region availability |
| Languages (ASR) | 50+ languages | A wide list — confirm with Gong for your locale |
| Brand maturity | Early (2025–2026) | Established public-knowledge category leader |
Independent comparison — not affiliated with Gong. Specific Gong pricing, regions, and feature availability change over time. Confirm details on the vendor’s website before deciding.
Where Gong is the better fit
Gong is a strong default if any of the following describe you:
- Enterprise procurement. Your team has the time and budget to run a multi-quarter evaluation, security review, and a sales-led contract.
- North-American-centric stack. Your CRM is Salesforce, your reps live on calls in English, and you want a platform that already integrates with the long tail of US telephony vendors.
- Mature revenue-intelligence needs. You want forecasting, deal scoring, manager coaching workflows, and a learning library out of the box.
- Large historical corpus. You have years of recorded calls and want a vendor with mature retrieval, search, and benchmarking on top of them.
If those match, Gong is a safe choice and you should evaluate it directly.
Where AICA is the better fit
AICA is built for the layer underneath the enterprise market — teams that want measurable analytics without an enterprise contract.
- You run on Bitrix24. AICA ships as a full embedded application inside Bitrix24, scoring every call and writing the verdict back onto the lead or deal. Gong’s Bitrix24 integration is not a primary use case.
- You need transparent SMB pricing. AICA’s tiers are public: Starter $49, Pro $199, Business $599, Enterprise on request. You can start a 14-day trial yourself with no credit card.
- You need EU hosting and a clear processor. Calls and transcripts are processed on Cloudflare in the EU. The data processor is Auspex Streamline S.L., a Spanish entity with a published DPA.
- You want to start in 15 minutes. AICA’s onboarding is self-serve. Connect your CRM and telephony, define a scorecard, and the next call is analysed automatically.
- You want budget guardrails. Each plan includes monthly analysis and audio caps; the platform stops billable analyses when the cap is reached, so a runaway month is not possible.
Pricing comparison
AICA publishes its tiers on the pricing page:
- Starter — $49/mo. Up to 10 users, 500 analyses, 500 audio minutes, 30+ AI metrics, basic scoring builder, one CRM integration.
- Pro — $199/mo. Up to 30 users, 2,000 analyses, 2,500 minutes, full scoring builder, one CRM + API access, priority support.
- Business — $599/mo. Up to 100 users, 6,000 analyses, 8,000 minutes, multi-CRM, dedicated support.
- Enterprise. Custom seats, SLA, custom connectors, on-prem option.
All plans include a 14-day trial with 100 analyses and require no credit card. Annual billing saves 20%.
Gong does not publish list prices. In public sources Gong is described as a higher-touch, enterprise-priced platform billed per seat with annual contracts. Always request a current quote from Gong directly.
Integrations
| Category | AICA (today) | AICA (roadmap) |
|---|---|---|
| CRM | Bitrix24 (full embedded app), generic REST/webhooks | HubSpot, Pipedrive, Salesforce |
| Telephony | Bitrix24 telephony, Binotel, Ringostat, generic SIP | Additional regional providers |
| Messengers | Generic ingest (CSV/API) | WhatsApp Business, Telegram |
| ASR | Deepgram, OpenAI Whisper, Cloudflare Workers AI | Additional regional ASR providers |
| LLM | OpenAI, Anthropic, Cloudflare Workers AI | Self-hosted / customer-supplied keys |
| Storage | Cloudflare R2 / EU object storage | Customer S3 buckets |
For Gong’s current integration catalog, see gong.io.
Frequently asked questions
Is AICA a Gong alternative?
AICA covers the same job-to-be-done as Gong — turn sales conversations into structured signals and feed them back into the CRM — but it targets SMB and mid-market teams rather than the enterprise segment Gong focuses on. If you need a self-serve, transparently priced platform with a Bitrix24-native experience and EU hosting, AICA is a direct alternative.
Can AICA replace Gong for an enterprise team?
For very large North-American sales orgs that already standardised on Gong’s coaching, library, and forecasting workflows, AICA is not a like-for-like replacement today. AICA’s analysis layer is mature, but Gong’s revenue-intelligence layer above it has years of head start.
Does AICA host data in the EU?
Yes. AICA runs on Cloudflare Workers with EU data residency, and the data processor is Auspex Streamline S.L., a Spanish entity. The DPA is published at /en/legal/dpa/.
Can I move from Gong to AICA?
You can run AICA in parallel from your Bitrix24 (or via API) without disturbing your Gong setup. Most teams pilot AICA on a single team or workspace, compare scoring outcomes, and decide before the trial ends.
Where can I see live pricing?
Pricing for AICA is on /en/pricing/ and updates immediately with any change. For Gong’s current pricing, contact Gong directly — they do not publish a list price.